Job postings on your Careers page and online boards are a highly effective way to reach potential candidates while providing valuable insights on your positions, organizational culture and employment brand. These listings build links and drive targeted job seeker traffic to your openings. Search engine optimization enables you to extend the life of your postings, enhance your company’s page ranking and reach very specific online audiences. Used strategically, SEO can lower your cost per hire and help you reach top talent ahead of your competition. What steps can you take to set your postings apart from the others?   Use Keywords More than [...]