Half of a Human Resources professional’s role is to administer within their organization.  In the past, HR pros would have to wait for an employee or candidate to walk into their office, host staff meetings and set up individual meetings in order to establish a connection with employees. This is no longer 100% the case. With the explosion of social media giants like Facebook in the last ten years, HR pros now have a direct 24/7 line to their employees.

The other half of the role is to actively recruit new employees. Based on national data, mobile subscriptions in 2013 reached 5 billion users. It’s predicted that by 2020 there will be 50 billion unique devices. The world has gone mobile.

Since the role of the Human Resources profession in modern business is evolving, here are some tips to help you evolve with it.


LinkedIn regularly ranks among the top networking sites on the web.  As a recruiter, this affords you access to one of the largest employee bases available, but, in a search, lands you among more than 200 million users.  How do you sort through them all?

LinkedIn profiles allow for a range of customization and attributive features. However, there are a few key points that will alert you to a successful candidate.  A professional and inviting headshot is a lead to any good profile.  Look for a proper summary that frames a potential employee’s verve for their work.  A candidate with a 100% complete profile should also include links to learn more about them, such as a personal website, blog or another social media page.


Foremost, you should create a page for you organization.  Encourage employees and those seeking positions to “like” your page.  This will allow you to publish relevant material to a network of users who regularly visit the site.

Next, for candidates you’re conventionally interviewing, use Facebook to streamline the process.  Browse their Facebook profile to help give you a better picture of who they are and how they may interact with the organization.  How do they connect with their friends?  Are they aggressive?  Are they deferential?  This information will help expand your understanding of them.


When building a network you should surround yourself with organizations, brands, and individuals who you respect.  By using Twitter, you will be sharing information with followers and receiving updates, data that is mutually beneficial.  Keep your tweets concise, relevant, and interesting for followers.  They can retweet valuable info and spread it to their own networks, widening your audience with a single click.

Outside of what Twitter can offer your organization, there are the advantages it can offer you as an individual, HR professional.   To stay up-to-date in the evolving world of human resources, subscribe to users like @HRProMag, a prominent Canadian HR magazine, @PeopleMgt, a UK based HR firm, or @SHRM, the world’s largest professional HR association.  These organizations can provide interesting news, trends, and ideas for the modern HR professional.

If you are looking for human resource jobs in Philadelphia, contact Magellan today.